Kawaii - estetyka made in Japan

Abstract : The aim of the article is to present the Japanese phenomenon called kawaii, which has made large impact around the world, especially in entertainment, fashion, and pop culture. Kawaii, an adjective meaning ‘cute’, ‘adorable’, and ‘lovable’, is an important aspect of Japanese culture. Various Japanese kawaii characters have become popular all over the world. The article presents the meaning of kawaii, the origin of the phenomenon and the causes of its popularity.
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Journal articles
Kultura Popularna, SWPS Uniwersytet Humanistycznospołeczny, 2015, 2 (44), pp.156-165. 〈10.6084/m9.figshare.2063487〉
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Tomasz Burdzik. Kawaii - estetyka made in Japan. Kultura Popularna, SWPS Uniwersytet Humanistycznospołeczny, 2015, 2 (44), pp.156-165. 〈10.6084/m9.figshare.2063487〉. 〈hprints-01262609〉

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