Effect of Online Training Price and Price Perception on Quality and Benefit Perception in France
Abstract
With the health problem, digital training has assumed a major role in our society. Some of the numerous online training
opportunities are free, allowing the user to learn without having to pay, but occasionally we may question about the worth of
these training opportunities—do they provide the same quality as the paid ones? Our two studies, which gathered information
from 245 and 114 individuals, demonstrates that a free course can have the same value and interest as a paid course and that
the cost of an e-learning course does not always affect the value that the user attributes to it. We found that free training is an
important deciding factor because it provides the training with an advantage over the identical paid service that goes beyond
simple cost savings. As a result, free training may appear to the user to offer more overall benefits than expensive training.
We also found that a price perceived as “a fair price” appear to the user as giving more benefits that an “expensive one”.